Deep Canvassing in Philadelphia: A Love Story

“Tell me about someone you love…”

This is the request I have made of dozens of people during the past five weeks while canvassing in Southwest Philadelphia, an area that is over 80 percent Black, where some houses were immaculately cared for, while others were on the verge of collapse. It’s a request I have never made of my own family, my friends, my lovers. Yet here I was, day after day, asking perfect strangers to do exactly that on behalf of Changing the Conversation Together (CTC), a Brooklyn-based nonprofit specializing in what’s known as “deep canvassing.”

I’ve done it while sitting on a porch in the hot sun, peering through an open door at a reluctant voter, and passing the time with someone waiting at a bus stop. A man told me his love story as he sat in an easy chair while, separated by a window screen, I leaned over on the top step of his stoop.

I asked people who took time away from watching the Eagles game, and a group of old friends passing a joint while hanging out on a Saturday afternoon, and a woman resting after returning from the hospital. I asked it through the window of a car while someone was waiting at the drive-through line at a McDonald’s. A young man shared the story of his cousin who had died while serving in the military, while 50 feet away from us a group of people argued in the street.

There was the heavily tatted twentysomething son who loved his mama because she bailed him out of jail late one night. The woman who loved her severely disabled child because he made her smile each day. The man who had been married to his wife for 40 years—who love her because she brought home an air fryer so that he would eat healthy. Story after story, love upon love, from stranger to stranger.

This is the process of deep canvassing: sharing your own story of love, eliciting their stories of love, and in the process making a connection, and then reflecting on which candidate embodies that kind of love. We hope to get people who have not voted in the past to make the effort this year, because casting a ballot is more than a civic duty: It is an act of love.

The idea for this campaign emerged from the Leadership Lab, a Los Angeles–based nonprofit that believes that real and lasting change can only come out of “deep canvassing,” which involves having extended conversations with people who, in this case, have a poor history of voting. A 2016 study published in Science magazine showed that a single, 10-minute conversation could reduce transgender prejudice for at least three months.

Along with hundreds of other CTC volunteers, I hope these conversations will change how people feel about voting, and, more important than that, inspire them to take action and save our democracy from a terrible outcome. We are not charged with changing voters’ minds about who they vote for; our intent is to get those who agree that Donald Trump is the candidate who doesn’t embody feelings of love and empathy to go out on Election Day and vote with their hearts.